Essay about Gogols The Overcoat A Whisper of Change

Gogols The Overcoat: A Whisper of Change At first glance of Nikolay Gogols novel The Overcoat, one would only see a short story about a poor man wishing to survive in a cruel world. However, in looking further into the story, deep symbolism can be found. Gogol lived in Russia during the rise of the communist party, and was a great dissident of communism. He believed the inevitable end of a communist government was total failure. He also criticized the other government of the world for failing to aid Russia in its quest for a better system. Gogol used his creative mind and his writing abilities to speak out against the evils of the Russian government. He used symbolism to prove his points, and often risked exile by his†¦show more content†¦The overcoat gives Akaky a quick glance of happiness, but is quickly stolen by robbers on the street. Gogol uses the new overcoat to make a statement about the communistic government. In the beginning years of communism, the people of Russia believed the system to be efficient and superior to all others, yet the government eventually proved to be a failure, falling far short of the peoples expectations. Akakys fellow workers, the other clerks in the office, are symbolic of other countries. The clerks neglected Akaky and teased him about his old coat, but after he purchased his new overcoat, the other clerks gained much respect for him, admiring his new coat and inviting him to dinner. Akaky was pleased with being treated as an equal. This is representative of the other countries view of Russia. During Russias previous government, the other countries of the world both pitied and laughed at the once great nation. However, after communist took control, Russia was viewed with more respect among the countries. Other nations now recognized Russia as an equal. The Person of Consequence is symbolic of a great democratic nation, possibly the United States. The Person of Consequence is portrayed as an egotistical person, afraid of showing weakness to the lower grades, but always willing to smile and enjoy himself in front of his equals. Here Gogol shows his opinions of the democraticShow MoreRelatedGogol as the Perfect Namesake2097 Words   |  9 Pagesexploration of his namesake, a person finds the name Gogol to be the ideal name for him based on the main character Akaky Akakyvitch in Nikolai Gogol’s The Overcoat; Gogol Ganguli and Akaky Akakyvitch match perfectly because each display a similar identity crisis that originates from their names. At first, it seems that the main character in The Overcoat Akaky Akakyvitch has nothing in common with the bright and handsome Gogol Ganguli of Lahiri’s novel. â€Å"One character is set in a Russian nineteenth

Literary Devices In Where Are You Going Where Have You Been

In the story, â€Å"Where are you Going, Where Have you Been?† the author, Joyce Carol Oates, uses literary devices to convey a message about the loss of innocence. To be more specific, Oates’s characterization of the protagonist, Connie, specifically shows the actions leading to her innocence being taken from her. The literary device of characterization gives a clear picture Oates thoughts at the time she wrote the story, expressing concern for young girls who are at risk of having their innocence taken from them. To begin, the protagonist of the story is Connie, is a rebellious eighteen year old blonde, who does not accept the role that her mother puts her in. 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Oates. pg.3) Connie is in awe of his faded pants and his huge black dark boots and actually considers getting in the car as he requested. The awe of the mysterious however, rapidly shifted as he makes demands and threats due to Connie’s refusal to get in the car with him. Alarmed, Connie tries to put a call. Arnold request that she come out of the h ouse and if she doesnt comply to his demands she and her family are going to â€Å"get it†. Slowly, Connie begins to realize that theres something off about Arnold Friend. He looks to be wearing a wig, and hesShow MoreRelatedLife Without Literary Devices Essay1387 Words   |  6 Pagesupon you. You can hear nothing but the waves quietly washing up on the beach giving your toes a bath. Imagine a book without any literary devices. That description would have turned into something along the lines of â€Å"Imagine laying on a beach watching the sunset turn into blackness. And then stars appeared and all you can hear are waves†. 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The International Strategy of TESCO PLC Free Essays

string(84) " exporting to foreign production as they continually gain international experience\." Abstract This study explores the different theories of international entry strategies and then analyses the international strategy of Tesco Plc. Firms can enter the international markets through different strategies, including licensing technology abroad, direct investment acquisition, exporting, strategic alliance in foreign market and establishing joint ventures. The findings of this study indicate that Tesco Plc uses international joint ventures, acquisitions and Greenfield investments to enter into foreign markets. We will write a custom essay sample on The International Strategy of TESCO PLC or any similar topic only for you Order Now However, Greenfield investments have led to failures and as such it is recommendable that the company explores international joint ventures and acquisitions as part of its future entry strategies. Introduction International strategy is very important for all business organisations operating in the international market. This is because the strategy plays an important role in determining the opportunities present in the international market and how to exploit them (Hensmans et al., 2013). Tesco Plc. is one such company with significant development in the international market. The supermarket chain has managed to expand its operations across Europe, Asia and North America with huge success. This international expansion has affected all the facets of the company like business structure, financial status, corporate culture and organisational structure (Ryans, 2013). This study looks at different international strategies, why they are important to Tesco Plc, related theories and their applications. International Strategies The current business environment is very competitive and as such companies need to venture into the international markets in order to generate more profits (Hitt et al 2008). However, choosing the right international strategy is never easy; whether it is licensing technology abroad, direct investment acquisition, exporting, strategic alliance in foreign market, or establishing joint ventures. This study will focus on a few of these strategies that are of importance to Tesco Plc. These strategies are joint ventures, foreign acquisitions, and Greenfield investments. All these strategies have their own benefits and risks arising from the products or services being offered and the cultural, economic and political environment of the target market (Sternquist Witter 2011). However the choice of the choice of international strategy is highly dependent on organisational resources, commitment and the extent of risk that it is willing to incur. Joint ventures involve cooperation among different companies. The partners often come together to consign risks, allocate resources and delegate responsibilities (Krafft Mantrala 2010). These ventures are often disbanded once the project is completed. Joint ventures can enable an organisation to market its products or establish its manufacturing plants in a foreign country with the assistance of the local foreign partners. These local partners equip the foreign organisations with the relevant knowledge on government regulations, workings, local markets and the available channels of distribution. Joint ventures are ideal for Tesco Plc. as it will help it in understanding the foreign markets and mitigate risks (McLoughlin Aaker 2010). In foreign acquisitions a foreign organisation acquires an interest in a local firm through foreign direct investment (Hensmans et al 2013). In most cases foreign acquisitions occur only in proven markets after years of exporting or success experienced through existent joint ventures. Once an organisation has obtained controlling interests, it attains full authority over policies regarding aspects like quality control, finance, production, marketing strategies and expansion programs. Foreign acquisitions are ideal for Tesco Plc. as it will help it acquire other companies that are already performing well in foreign markets. The last strategy is Greenfield investment which is a type of foreign investment that entails investing in foreign markets by starting new subsidiaries and then fully owning them. This is a strategy that is suitable for Tesco Plc. because it allows it to venture into new unexploited markets and exploit the opportunities present. Theories of International Strategies There are different theories that explain the reasons why an organisation opts to pursue a specific international strategy in a specific target market. This is the reason why organisations pursue different foreign markets using different strategies depending on their unique characteristics (Hitt et al 2008). These theories are monopolistic advantages, transaction cost, internalisation, strategic behaviour, internationalisation, bargaining and eclectic theories. These theoretical perspectives at times hold divergent perceptions on the relative importance of the different factors that influence choice of entry into foreign markets. The monopolistic advantage theory was proposed by Hymer and represented a major shift from the previous theories of capital investments and international trade (Sternquist Witter 2011). The previous theories like that of Heckscher and Ohlin had restrictive assumptions on the immobility of the factors of production. Hymer argued that organisations could use their firm-specific advantages or monopolistic advantages that other organisations do not have to expand into foreign markets. These advantages are things like superior technology, economies of scale, superior knowledge in finance, marketing or management (McLoughlin Aaker 2010). Therefore foreign direct investment was made possible by product and market imperfections. These market imperfections are structural and are as a result of control ownership advantages like proprietary technology, economies of scale, special access to inputs, product differentiation and gathered managerial expertise. According to this theory, the direc t investor is often a monopolist or an oligopilist in product markets. Therefore these organisations pursue market power and monopolistic advantages in the foreign markets leading to the increased growth of international trade. Internationalisation theory builds on the monopolistic advantage theory and it holds that firms often expand into foreign markets whenever there are market imperfections and they can gain advantage by internalising markets across countries (Seth Randall 2011). This results to the growth of the firms as they increase their operations across the borders to take advantage of the existent opportunities. As the organisations increase their efficiency through internalisation of transactions, the vertical integration of operations across the world lead to efficiencies and economies that include long term contracts, opportunity to exploit tax differentials and better quality control. The theory perceives the internalisation process and entry strategies as being products of series of incremental decisions that result in increases involvement in international operations (Alexander Doherty 2009). Therefore firms move from exporting to foreign production as they continually gain internationa l experience. You read "The International Strategy of TESCO PLC" in category "Essay examples" This experience enables the firms to build their knowledge and developing deeper understanding of the foreign markets. The transaction cost theory holds that firms try to minimise the costs associated with exchanging resources with the environment and the bureaucratic costs of exchanges within the firm (Krafft Mantrala 2010). Therefore they weigh the costs of exchanging resources with the environment against the bureaucratic ones that arise from performing the same operations within the firm. It perceives institutions and markets as possible forms of organising and coordinating economic transactions. Firms grow whenever the external costs exceed the internal bureaucratic costs because they are able to operate more cheaply compared to performing the same operations in the market (Seth Randall 2011). However, the firms should be downsized whenever the bureaucratic costs exceed the external transaction costs. Therefore the firms will keep expanding for as long as they can perform their operations cheaply within the companies compared outsourcing them to external market providers. The bargaining theory was advocated by Fagre and other scholars and holds that the choice of entry is a function of the bargaining processes between the firm and the host countries (Ryans 2013). The interaction between the host country and the firms is often characterised by power struggles. Although the host country can exercise its bargaining power through controlling market access, the bargaining power of the firms lie in the ownership advantages that they have (Hensmans et al 2013). Therefore the relative power determines the entry strategy of a firm into a foreign market. The last theory is the strategic behaviour theory and it is based on the premise that firms derive comparative advantage from the resources that contribute towards giving them the advantage over the others (Thain Bradley 2012). This is particularly true when some resources are worth more to an organisation owing to the special linkages between the firm and such resources. When the firms have such resources, th ey are more likely to opt for high control strategies for instance wholly owned subsidiaries. This decision is mostly made with the assumption that such linkages will be influential in enhancing the relative position of the firm in the new foreign market. In addition to the highlighted theories, the integrative theoretical perspective on foreign market entry holds that the firm’s decision to enter into a foreign market and its choice of entry are functions of multiple factors that arise from location and ownership-specific advantages (Alexander Doherty 2009). Although these theories differ in many important aspects they allow for broad generalisations on the factors that influence an organisation to enter into a foreign market and the entry strategy. The next section analyses the international strategy of Tesco Plc based on the integrative framework. Tesco Plc International Strategy The company enters foreign markets mainly through joint ventures with local firms, acquisitions and Greenfield investments (Mosley Barrow 2013). The company aims at being the market leader in the foreign country it enters within a period of five years. It has registered huge successes in Asia and most of the European markets. However, the situation in America has been different because the company has struggled to gain market control (Harrison 2013). The success of Tesco Plc in the international market has been aided by its sensitivity to the local culture of the host countries and the market environment. This has mainly been done through partnerships, mergers and acquisitions which have made it easier for the company to offer the local markets with what they want by serving their unique needs. This has been particularly helpful in high context cultures like in the Asian market. The global expansion and diversification of Tesco Plc are based on the long-term desire for the company to develop sustainable growth and development. Morschett (2011) claims that one of the main reasons why the company decided to pursue the international market was that the local UK market had reached saturation and maturity making it very difficult to grow without exploiting overseas opportunities. This was therefore the only viable solution for the company if it was to remain relevant for the economy in the long run. The main factors influencing the choice of entry for Tesco Plc are the different threats that it may encounter in the international markets. Some of the common threats are industrial structures and cultural factors. Nonetheless, the primary influencers of the choice of entry for the company are based on cultural factors (Harrison 2013). Tesco Plc has consistently preferred to use international joint ventures as an entry strategy in the Asian market. This is partly because these countries have high context cultures that require organisations to build interpersonal relationships (Alexander Doherty 2009). In these cultures, relationship networks among business associates, colleagues and even clients tend to be close and personal. As a consequence, it is important for firms to build trust and relationships during business interactions. The importance of these relationships arises from the fact that they have high uncertainty avoidance levels; therefore relationships and trust reduce the level of uncertainties, risks and ambiguities (McLoughlin Aaker 2010). For instance in South Korea, the international joint venture with Samsung helped the company establish contacts with the local suppliers and manufacturers. This was very important in penetrating the market in South Korea because the customers there often shop freque ntly as they prefer fresh and quality products like vegetables and meat which is different from the customers in the UK who like piling stock. Based on the internalisation theory, Tesco Plc gained advantage by internalising the market in South Korea. This was done through building local networks to ensure that the company sales remain as high as possible. Therefore it employed all the employees of Samsung to ensure that the normal operations were not interfered with. The local managers were also given the authority to make decisions on behalf of the company because of their experience with the local market. Additionally, this was part of the company’s plan to deal with the challenges associated with the competitive environment by positioning itself using localisation and decentralisation while the other players in the industry pursue globalisation strategies (Hitt et al 2008). According to the bargaining theory, localisation and decentralisation gives the company a local imag e thus making it highly responsive to the tastes and lifestyles of the local consumers. This gave Tesco Plc a competitive advantage in the South Korean market compared to the other foreign firms like Wal-Mart and Carrefour. The entry strategies of Tesco Plc have also been shaped by cultural factors like psychic distance. Psychic distance refers to the extent to which a firm is uncertain on the nature of the foreign market (Thain Bradley 2012). Acquisitions and international joint ventures with the local businesses in the high context cultures are important in reducing risks, adaptation costs, psychic distance and cultural barriers. The acquisition of the local distribution channels gave the company a huge advantage over the other multinationals like Wal-Mart which were struggling because the Korean market is characterised by a strong nationalist outlook. The company pursued the same strategies in Thailand and China and this enabled it to penetrate the market with ease compared to other multinational companies. Therefore international joint ventures and acquisitions enabled Tesco Plc. to succeed in markets where Carrefour and Wal-Mart had failed eventually being forced to exit the market in 2006 (Mosley Barrow, 2013). In Thailand for instance, after the acquisition of Lotus, Tesco Plc has managed to grow and is currently the market leader as it has pumped huge investments into organic management. The company also diversified its operations in Thailand to include smaller express stores so as to reach more customers. Tesco Plc has made huge successes whenever it chose to enter foreign markets through strategic alliances and acquisitions; however Greenfield entries have proved to be costly and inappropriate. Although Greenfield entries provide the company with full control and ownership over its operations, it has proved to be unsuitable because of the dismal results. Despite the extensive research that the company made prior to joining the US market, its failure there demonstrates that the research was either flawed or inadequate (Krafft Mantrala 2010). Additionally, its operations in the US were an attempt to duplicate its operations in the UK because it tried to standardise instead of localising them. Part of the problem with the market research was that it only concentrated on the buying behaviour of the Americans and ignored other important variables like shopping experience, value, aesthetics, store atmosphere and quality. This was a great mistake because corrective investments should have been made in response to these marketing aspects (Morschett 2011). For instance the Tescosells pre-packaged fruits was a big mistake because Americans prefer selecting their own fresh fruits. Tesco failed to appreciate the US customer base because it underestimated it. This is the reason why the company handled its operations in the US as an extension of the UK market. The company was attracted to the US market by the booming economy and the ever rising property value (Ryans 2013). These are the factors that prompted it to go for Greenfield investments in US. This was a viable option; however the company failed to account for the deeper financial dynamics that could have saved it from the 2009 financial crisis. In addition to this, the choice of Tesco Plc to enter the US market through Greenfield investments was partly influenced by managerial short termism and egoism. As a consequence, several mistakes can be pointed out from its entry and post entry strategies. The first mistake that the company made at the point of entry is that it increased its exit barriers by aggressively increasing more stores despite the fact that it was making huge losses. Secondly, the company may have been driven by managerial subjective interest for power emanating from the previous international successes. This led to overconfidence therefore blurring the vision of the managers to see that they were driving the company in the wrong direction (Morschett 2011). However, the biggest mistakes that Tesco Plc made was that it failed to plan and strategize for post entry and this led to flaws in its quest to compete in the home market of the world’s largest retailer. As a result the company made huge loses in the US and was eventually forced to exit without ever recording any profits. In Taiwan, the situation was the same as that of the US; Tesco entered the market in 2000 without partnering with the local companies. The company was able to establish six hypermar kets through organic growth. However, just like in the US the Taiwanese retail market was hugely dominated by Carrefour which had the advantage of having all the strategic positions. Just like in the US, the company was unable to attain the market scale necessary for building central distribution centres. Therefore in 2005, it was forced to exit the market through a divestment deal with Carrefour. Recommendations Based on the findings of this study, the following recommendations can be made for Tesco Plc for it to succeed in its quest to establish its presence in other international markets. First off, the company should abandon Greenfield investment strategies because they have proved to be very costly in the past. The company struggled in the US and Taiwan and was eventually forced to exit because lack of local partners made it very difficult for it to succeed in markets that are dominated by the two retail giants. The company should have strategies that fit into the culture of the target market like it did in South Korea. The retail industry is very sensitive because it represents the daily necessities of the consumers and as such must be responsive to their cultural habits. For a multinational company to succeed in a foreign market it must have strategies that are responsive to the needs and culture of the local people. Therefore Tesco Plc. should continue incorporating localisation strat egies and respond to the culture of the local markets. It should be more innovative and proactive in its marketing strategies in the international markets. For instance the company should enhance its market intelligence and customer database in order to be able to customise service delivery to the customers. References Alexander, N., Doherty, A. M. (2009). International retailing. Oxford: Oxford University Press. Cunningham, J., Harney, B. (2012). Strategy strategists. Oxford: Oxford University Press. Harrison, A. L. (2013). Business environment in a global context. Oxford: Oxford university press. Hensmans, M., Johnson, G., Yip, G. S. (2013). Strategic transformation: Changing while winning. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Hitt, M. A., Ireland, R. D., Hoskisson, R. E. (2008). Strategic management: Competitiveness and globalization. Mason, Ohio: South-Western. Krafft, M., Mantrala, M. K. (2010). Retailing in the 21st century: Current and future trends. Heidelberg: Springer. McLoughlin, D., Aaker, D. A. (2010). Strategic market management: Global perspectives. Hoboken, N.J: Wiley. Morschett, D. (2011). European retail research: Volume 25, Issue I. Wiesbaden: Gabler Verlag. Mosley, R., Barrow, S. (2013). The employer brand: Bringing the best of brand management to people at work. Hoboken, N.J: Wiley. Ryans, A. (2013). Beating low cost competition: How premium brands can respond to cut-price rivals. Hoboken, N.J: Wiley. Seth, A., Randall, G. (2011). The grocers: The rise and rise of the supermarket chains. London: Kogan Page. Sternquist, B., Witter, G. (2011). Retail strategic international expansion (SIRE?) theory and cases. Haslett, MI: BSC Publisher. Thain, G., Bradley, J. (2012). Store wars: The worldwide battle for mindspace and shelfspace, online and in-store. Chichester, West Sussex: John Wiley Sons. 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Collaborative Writing free essay sample

An opinion paper on the pros and cons of collaborative writing. This paper discusses the advantages and disadvantages to writing a paper collaboratively over writing individually. Issues examined include motivation, skills, teamwork and life skills preparation. The first major benefit of working collaboratively is that it increases motivation for the task. When a group of people are relying on each other, each individual is motivated to do their best. Even without being actively encouraged by the other team members, each individual tends to feel a sense of responsibility. This encourages everyone to take the project seriously. In contrast, when working individually, lesser effort may be settled for. Secondly, working collaboratively allows individuals to use their own unique skills. Some individuals are better at research, others at writing and others at organizing. A team of collaborators are able to utilize each others skills so that each person works on what they are best at. We will write a custom essay sample on Collaborative Writing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The overall result is that the paper is of better quality, each individual has developed their own unique skills, and each person feels more confident about their input. This also prevents an individuals one weakness from affecting the overall result, as other group members can compensate for the weakness.

Importance of Project Methodology

The significance and complexity of business operations require a comprehensive project methodology that incorporates various aspects relating to the organization and management of units such as subcontractors and customer personnel, and synchronization of tools such as software and various business services.Advertising We will write a custom essay sample on Importance of Project Methodology specifically for you for only $16.05 $11/page Learn More An effective project methodology offers various strategic, technical and operation benefits, which ensures minimal risks relating to the delivery of a project. Concerning the strategic benefits, an appropriate project methodology promotes confidence among customers and the management so that tasks become convenient and team members can deliver on time. In this regard, an organization embarks on early assessment of risks and challenges associated with a project and develop realistic strategies to overcome the hur dles. The technical benefits of a project methodology include facilitating the evaluation of projects’ validity by off-site managers who undertake status assessment and embark on early measures to correct problems. Organizations that employ a proper project methodology enjoy operational benefits that are crucial to the empowerment of teams involved in a project. To realize cost-effective projects that are within schedules, an organization requires an environment that encourages teams to perform tasks appropriately and within a short time. In this regard, the organization can deliver projects on time and thus boost its efforts in promoting confidence and loyalty among customers. Although both Total Quality Management (TQM) and Six Sigma have undergone rigorous tests as tools for enhancing the quality of products and services in an organization, Six Sigma offers an all-encompassing approach that ensures an organization enjoys most of the benefits of TQM. The quality of programs in an IT department depends on the quality of leadership, focus on customers, deployment strategies, integration of infrastructure and the level of education and training. In this regard, adopting the Six Sigma approach would ensure that an organization realizes its strategic goals and plans.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Improvement of programs in an IT department requires a leadership style that minimizes organizational hierarchy and eliminates barriers that might hamper experimentation and innovation. Innovative employees are essential for the success of business entities in the informationtechnology industry. Also, effective leaders facilitate proper integration of infrastructure, which allows a proper progress of projects. Customer-oriented approaches create the feeling that customers are a valued part of an organization and thus enhance customer loyalty. Loyal custo mers play a significant role in promoting an organization through personal marketing and contribute to quality improvement undertakings. Strategic deployment of resources within an IT department ensures proper synchronization of tools and personnel and facilitates the realization of performance goals. The Six Sigma tool defines a disciplined framework that creates an accommodating environment in terms of internal communication. The process of quality improvement requires collective efforts within a department, which largely relies on effective internal communication. In this regard, individuals in various capacities within an IT department can share and work towards a common goal. Another significant aspect of Six Sigma is the focus on education and training, which are fundamental factors concerning workers’ performance. Quality improvement programs require committed employs, who can utilize various tools to understand and solve problems in a department. In this regard, Six S igma provides approaches that offer practical solutions to problems by encouraging a top-to-down training of personnel. Adopting the Six Sigma tool would provide an IT department with an excellent approach to quality improvement programs and the realization of organizational goals. This essay on Importance of Project Methodology was written and submitted by user Hailee Livingston to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sleep and Ultimate Funny Moments Essays

Sleep and Ultimate Funny Moments Essays Sleep and Ultimate Funny Moments Essay Sleep and Ultimate Funny Moments Essay Essay Topic: Funny Funny Boy The Ultimate funny Moments I have a lot of funny things that has happened in my life really too many situations. From me peeing on myself when I was young, to my football pants ripping when I scored a touchdown my Junior year in high school. I look back on all of my situations now and Just laugh, because its not that serious to me no more. I have two favorite situations that have happened to me in my lifetime. One of my funniest situations is last weekend when I went back home to Memphis and my second funniest moment, s when I was sleep one night one of my homeboys put mustard in my hand and made me rub my face. My last but not least favorite moment is when my little brother scared my grandma by acting like a ghost. First, Last weekend on Seep. 14, 2013 me and some friends went back home to Memphis to go to the southern heritage classic. It was a very long and horrible, but funny weekend with my friends. We had a wreck it may not seem funny, but the way it happen is, we was racing a car in a two lane zone trying to get over, but about time we tried to get over we couldnt because of his car that stopped in front of us. We had Just left to get something to eat and all of my fries flew out of my hand and out the window into the car that was next to us. Next, when I went to my dad house in Detroit my friend had come over one night, and we turned up to welcome me back home, getting closer to the end of the night things starts to settle down, people started to leave and go home. I was one of the first people to fall asleep. While I began to sleep everyone decided to play a prank on me just because I went to sleep first. My homeboy Kenneth put mustard inside the palm f my hand and somehow made me rub my face. I woke up the next morning and got a phone call from my cousin asked me, did I clean my face yet? Im thinking to myself huh. She finally told me to go look in the mirror and I had mustard on my face. Last, one day my little brother scared my grandma with a white sheet to go on a bed. She has gotten elderly so that what made the situation funny, he came out of the closet on her and made a scary noise from his Nintendo DES. She actually ran through the house, so when he pulled the cover off my grandma told my little brother they were going to run away together from the ghost. In conclusion, despite of all the funny and crazy moments things funny continue to happen to me. Its Just a part of life though; life wouldnt be life if we didnt have funny or sad things happen to us. I rather have funny things happen to me, like going back home and acting wild, having mustard put on my face, or even my little brother scaring my grandma. Everybody has had something funny happen to them whether its funny or not. Sleep and Ultimate Funny Moments By Chancellorship

Seventeenth of October in Argentina Essay Example | Topics and Well Written Essays - 1000 words

Seventeenth of October in Argentina - Essay Example According to Foss (33), an earthquake damaged a greater part of San Juan’s city of Andrean. More than seven thousand individuals perished and more than twelve thousand others injured. Using his secretariat of labor & social welfare, Peron managed to organize a countrywide assistance for the victims and managed to resources through well-known leading celebrities. Eva Duarte was in the midst of them and helped to mobilize resources to help the needy.Lewis (485) also said, a great party at Luna Park held with the intention of helping the victims of earthquake on January 22. It is at the event that Eva Duarte and Colonel Peron began an association, publicly confirmed; at a social event at colon opera house on July 9, to make merry of the independence day of Argentina. A few days followed and General Farrell assumed presidency on March 11 when Ramirez resigned. At this point Peron became the vice-president as he retained his title of being the departmental head of the secretariat o f labor & social welfare coupled with the recent job he had got as the minister of war. According to Martinez (379), Peron had become a respectable individual in the new military government, although it was the most exasperating as far as the opposition was concerned. Eva’s existence and the position that Peron had given her presented another intention; this time his personal equals would make an attempt at it. If Peron was aggressive, the woman at his part even more aggressive.She had made her mind to stand besides her man and not behind him.

The implications of different cultural views of space for business and Essay

The implications of different cultural views of space for business and management practice in culturally diverse context - Essay Example The competition is getting tougher with the inclusion of the Asian Economies in the global market where labour is very cheap and productive e.g. in China. As one of the most beneficial motivation technique employee empowerment can be effectively used to continue to embrace the changing trends of business. Yet my paper also suggests that the management will have to work just as hard as employees to ensure that the process is undertaken effectively in order to achieve the desired results do. This research will be an important contribution to the understanding of factors, which play an important role in the effective undertaking of the process. In the last decade, the belief has grown amongst organisational theorists (Handy, 1985, 1989; Kanter, 1983, Pascale, 1990 and others) that in order to be successful in increasingly turbulent markets, organisations need to be able to assimilate – or better, instigate – dramatic shifts in their industries. Cultural factors are also one of the impacting force, which affects the values placed on the Motivation. The role of the ‘opportunity factors’ offered by the social and economic context as an important contributing factor with cultural influences (CEEDR, 2000). The influence of the culture was been first stressed at the beginning of the century. Protestants have encouraged a culture which stresses on achievement motivation, individualism, rationality, legitimating of entrepreneurial vocations, asceticism and self-reliance. Thus ethic is the fundamental element of the spirit of modern capitalism (Weber, 1976). Culture is like a collective programming of the mind that distinguishes the members of one category of people to other that means a culture which is shaped by the individual social environment but not by there genes. Culture differences are the outcomes of national, ethnic, regional, religious,

Carnivals readings Essay Example | Topics and Well Written Essays - 1000 words

Carnivals readings - Essay Example Every social position within a society has sacred attributes, and such attributes are only gained through a rite of passage from one position to the other. The role of liminality is not to simply confer the sacred state of the social positions, but rather to act as the bond that unites society in its different levels and structures. Liminality acts as a bond without which there could be no society, since there could be no high, unless the low existed, while no society could be complete even without the social class like the hippies, who do not observe the rites of passage, but still demonstrate the requisite liminality behaviors (Turner, 1969:370). The state of the rite of passage represents a moment in life during which the lesser in society wields more power than the individuals who are well endowed politically, economically and socially, since the weakness dominates greatness during the rite of passage, denoted by the words, â€Å"Even if your child is a chief’s son, tomor row he will be like a slave†, words spoken to mothers on the day before the initiation of their children (Turner, 1969:367). The relevance of the rights of passage within a society is that; the rites of passage serve as the bridge through which men are released from structure into communitas, and will only go back to structure after their experience of the communitas (Turner, 1969:373). The characteristics of liminality include: humility, passivity, nakedness and expression of the power of the weak, where the weak in society are the powerful in rituals, because they are the ones who administer them to the well-endowed, and those seeking to rise into a position of power in the society (Turner, 1969:368). The difference between communitas and community is that; communitas refer to the social bond created by the socio-cultural systems of rites of passage to bond the society together and makes

Religious Justifications For Terrorism Produce More Terrorist Acts Politics Essay

Religious Justifications For Terrorism Produce More Terrorist Acts Politics Essay Terror is violence or threat of violence perpetrated by private individuals or small groups from the hegemonic strata against members of negative reference groups and that enjoys the tacit approval if not active participation of members of the security forces. A terrorist is an individual who carries out or threatens to carryout acts of terror, for hire or not for hire. The act of harming or killing others, who are direct enemies or innocent victims, may be for monetary gain, gain of group principle, gain of personal principle, or any combination. Terrorism is an international problem with new terrorists groups emerging all over the world and the governments had little success to resolve the issues in which terrorism is used. Religious terrorism has become a tool for the political terrorism in the modern world. Religious terrorists are more dangerous than the national terrorists as they target mostly the people than a nation. It is referred to holy or sacred terror and confined not only to Islam but also includes Jews in Israel, Sikh terrorists in India and few other groups in United States. History shows that people have involved in violence to promote their religious belief. Thus religious belief and willingness of people to die for their religion has lead to many wars for centuries. Islamic terrorism dominates the world in the 21st century and caused many deadly acts in the world. Most of the religious terrorists group fight for the Islamic belief and act violently against the people who dont believe Islam. Some of the main religious terrorists groups are listed below. Al-Qaeda is the worlds most dangerous terrorists group and a major threat for United States. They were responsible for the attacks on world trade centre, Khobar Tower residence In Saudi, Bali bombings, U.S. embassy bombings in Kenya and Tanzania and many more violent acts throughout the world. Islamic terrorism also caused serious problems in India. Destruction of Babri Masjid caused many serious problems in India. Hindus destroyed the Mosque because the location of the building was the birth place of Lord Ram and this is root cause for the further terrorist acts in India. This essay argues that the religious justifications for terrorism cause more terrorists acts with Al-Qaeda and Lashkar-E-Toiba taken as an example for religious terrorists group. There are different religions in the world with different ideologies formed around governments. Extremists in the religion provoke the people to act violently and cause terrorism in a society. Many terrorists actions are committed in the name of religion, but no religion sponsor the act of terrorism. Ramzi Ahmad Yousef, Islamic terrorist was involved in much violence and responsible for the World Trade Centre bombing. This incident would later turn out to not be the only attack on the World Trade Centre. Many Islamic militants act individually and it is hard to trace them because not every member of the Islamic faith is a terrorist. Religious belief and its justification resulted in many terrorists attacks in India, Unites States, Israel and Kenya. India and Israel faced more problems and terrorist activities continue to grow killing thousands of innocent people every year. The principle of Religious terrorist is that their violent acts from feelings of rage and hatred reinforced by their belief system. Thus the terrorists groups justify their violence in the name of god and they are the followers of God. But all terrorist groups and countries argue that their enemy are evil, corrupt, uncivilized, and subhuman and that it is only through violence that peace and prosperity for all begin. Americas done this to justify the invasion and attacks on Iraq. Al Qaeda has done this to justify their terrorist attacks on Unites States and England. In return, terrorists act will continue to justify for some reasons and result in massive terrorism acts. Hafiz Saeed, a Islam Scholar, stated that the purpose of Jihad is to carry out a sustained struggle for Islam dominance in the world and to eliminate all evil forces. He considers India, Israel and United States to be his major enemies and has threatened to launch Fidayeen (suicide squad) attacks on American interests too. THE ROLE OF ISLAM IN TERRORISM: Militant Islamic Beliefs à ¢Ã¢â€š ¬Ã‚ ¢ Jihad (holy war) Ø ¬Ãƒâ„¢Ã¢â‚¬ ¡ÃƒËœÃƒËœÃ‚ ¯ is the revolutionary struggle to seize power of the good of all humanity and in the last resort an armed struggle. à ¢Ã¢â€š ¬Ã‚ ¢ Universal Jihad against the modern Jahiliyyah Ø ¬ÃƒËœÃƒâ„¢Ã¢â‚¬ ¡Ãƒâ„¢Ã¢â‚¬Å¾Ãƒâ„¢Ã…  ÃƒËœÃ‚ © (ignorant barbarism) is required. à ¢Ã¢â€š ¬Ã‚ ¢ Western governments contain the possibility of evil, oppression, and tyranny. à ¢Ã¢â€š ¬Ã‚ ¢ Democracy (in which the people usurp Gods rule) is Jahiliyyah. à ¢Ã¢â€š ¬Ã‚ ¢ All westernized forms of government usurp Gods authority. à ¢Ã¢â€š ¬Ã‚ ¢ Secular so-called Muslim rulers have departed from God and Gods law. à ¢Ã¢â€š ¬Ã‚ ¢ Muslims are duty-bound to overthrow every corrupt secular dictator. à ¢Ã¢â€š ¬Ã‚ ¢ Jihad against corrupt Muslim rulers is necessary..(ISLAM-EID PAPER) AL-QAEDA-THE ISLAMIC TERRORIST GROUP The origins of Al Qaeda are rooted in the Afghanistan resistance to the Russian invasion from 1979 to 1989. Osama, belong to millionaire family moved to Afghan in 1980s to unite Muslims. In 1992, he aimed to attack United States and argued that they not only supported Israel but also kept Arab regimes in power that did not follow Islamic beliefs. In 1998, Al-Qaeda joined with Egyptian Islamic Jihad and the leaders of the group published a fatwa which states Ruling to kill Americans and their allies. Their role is to kill all Americans and spread Islam through out the world. There is no rule in the Quran to kill the people but the extremists convince the act in the name of the religion. In the book Messages to the world where Osama states, What are we calling you to? The first thing that we are calling you to is Islam. It is the religion of the Unity of God, sincerity, the best of manners, righteousness, mercy, honour, purity, and piety. It is the religion of showing kindness to other s, establishing justice between them. His statements strongly prove that he wants to threaten the non believers of Islam and expel the westerners and non Muslims from his region. He used terrorism as a tool and religion as a reason to achieve his goal. Even many Muslims were killed in the world trade centre attack and Osama justified by saying that they are not Muslims and a real Muslim should not stay long in the land of infidels. AL-QAEDA MOTIVATES OTHER TERRORIST GROUPS: Al-Qaedas terrorists activities includes hijacking, bombing, suicide attacks, kidnapping and assassinations. They target mostly public buildings, embassies, modern Muslim monuments so they can make a powerful impact among the public. Former CIA Director George J. Tenet states, Osama Bin Ladens organization and other terrorist groups are placing increased emphasis on developing surrogates to carry out attacks in an effort to avoid detection. Al-Qaedas activities motivate many Muslim terrorists organization to perform terrorist attacks. Like Egyptian Islamic Jihad has linked to Al-Qaeda has grown in to a big group and has operative locations in Pakistan, Afghanistan, Lebanon and Europe. Sunni Muslim extremists have grown and have their presence in North Africa, Palestine, Pakistan and Central Asia. The state government sponsor those people to perform terrorists acts against United States. Some of the major Al-Qaedas attacks linked to car bombings in Saudi Arabia and Kenya, Bali bombing s, US embassy bombings, attacks on World Trade centre and Pentagon. Osama said Al-Qaida decided to destroy World Trade Centre and listed several factors that motivated the attack, including frustration over the American policies. He said Israels bombing attacks on Beirut in 1982 gave him the idea of hijacking the flights. Al-Qaeda proved their strength by these attacks and thus many terrorists organizations acted violently with the support of Al-Qaeda. ISLAMIC TERRORISM IN INDIA: India is a Hindu populated country and Muslims were minority. The extremists in the country decided to secularize and act against the minority Muslims. Many actions were taken against Indian Muslims including the elimination of Muslim education system of Madrassas. Chief Minister of Madhya Pradesh implemented policies for cow protection against the beef eating Muslims. This further angered the Muslim community in India and several communities were formed to act against the Indian government. Extremism amongst the Hindu community is explained or justified by the existence of Muslim extremism, especially as allegedly exported by Pakistan. Babri Masjid mosque was first constructed by Emperor Babar in Ayodhya and was destroyed on December 6, 1992 by Hindu nationalists which followed by waves of violence in India. The minority Muslims were beaten, Killed and their houses were set fired. The issue started in 1527 when Babar defeated the Hindu King, destroying the temple and constructed a mosque in Ayodhya. During the British rule in 1853, a riot broke out between Hindus and Muslims and the British government erected a fence dividing the worship area. In 1949, both the communities moved the court claiming ownership of the land and signed a petition on 1950. The solution for the verdict was announced on October 2010. During the period innocent Hindus and Muslims faced many problems as the extremists performed many riots. Riots around India caused the death of 2000 Muslims and were severe in Mumbai organised by Shiva Sena, a regional Hindu extremists. MUSLIM REACTIONS FOR THE BABRI MASJID ISSUE: Muslim community increasingly tended to react by violent and politically inspired action that meets the terrorism. The terrorism actions are generated from Kashmir and speeded through out the country. Following the destruction of the Mosque, the Muslim extremists targeted Mumbai and bombed the city in several places. It was the worst terrorists act in India killing 257 people and 1000 were injured. Muslim terrorist, Dawood Ibrahim was suspected for the Mumbai attack. He was claimed to be assisted by Pakistans ISI and explosives were provided to him. But Ibrahim has never been brought to trial; however the bombings were certainly conducted by the Indian Muslims and provoked other Muslims in India to act against Hindus. Indian Muslims also performed many alleged actions by bombing trains and attacks on Hindu political buildings. The religious extremists began to act violently throughout the country and the Hindu-Muslim controversy soon began to the International concentration. According to B. Raman, a former additional secretary in the Cabinet Secretariat, the Jihadi terrorism has been forming since Ayodhya issue, not only in Mumbai but also in other states like Tamil Nadu, Kerala, New Delhi and Andhra Pradesh. India focussed only in Kashmir terrorism and did not pay attention to the terrorism that threatens other regions of India. Three major terrorists group namely Lashkar-e-Toiba(LeT), Ahl-e-hadith and Students Islamic Movement of India(SIMI) has emerged and waged many terrorists attacks in India. LASHKAR-E-TOIBA(LeT) A THREAT TO INDIA: (Mumbai paper) LeT was announced as a terrorists group by the Indian government as they attacked India in the name of Muslim religion. India came fourth next to Iraq, Pakistan and Afghanistan in terms of casualties of terrorist attack. LeT, meaning army of the pure has been active since 1993. In 1990s it was argued that LeT was funded by ISI (Inter-Services Intelligence) and PIA (Pakistan Intelligence Service). In return LeT should kill Hindus in Jammu and Kashmir and to train Muslim extremists on Indian soil. But Pakistans government has repeatedly denied allegations of supporting terrorism. Until it was banned in Pakistan in 2002, LeT claimed responsibility for many attacks. In 2000, three people were killed during the attack at Delhis Red Fort, Srinagar airport attack in 2001 killing five people and an attack against Indian border security forces in 2002 killing four people. In 2008, LeT used Ajmal Kasab and team to wage attacks in Mumbai which killed almost 170 people and some 300 were wounded. The motivation of the attack was purely religious and to provoke conflicts between Hindus and Muslims. Hussain Haqqani, Pakistans ambassador to Washington stated that LeT is one of the most significant terrorist groups. Why are we waging jihad, is the title for LeTs agenda and it includes the restoration of Islamic rule over all parts of India. They argue that India, Israel and United States are existential enemies of Islam and seek to create a unity among the Muslim countries that surround Pakistan. LeT justifies its ideology by the Quranic verse stated, You are obligated to f ight even though it is something you do not like. Conclusion; The al Qaeda network has not been alone in the religious assault on the secular state. In the last fifteen years of the post-Cold War world, religion seems to have been connected with violence everywhere: from the World Trade Center bombings to suicide attacks in Israel and Palestine; assassinations in India, Israel, Egypt, and Algeria; nerve gas in the Tokyo subways; abortion clinic killings in Florida; and the bombing of Oklahoma Citys federal building. What unites these disparate acts of violence is their perpetrators hatred of the global reach of the modern secular state.( e scholar ship paper) REFERENCE LIST Ackerman F, Goodwin NR Dougherty L  The Political Economy Of Inequality.  Washington: Island Press; 2000. Bartels LM   Unequal Democracy.  Princeton: Princeton University Press; 2008. Burtless, G. Jencks, C. (2003).  American Inequality and Its Consequences.  Washington: The Brookings Institution. Card, D. (2009), Immigration and Inequality,  Economists View,  Feb 23. Deardorff, A. V. (1998),  Technology, Trade, and Increasing Inequality: Does the Cause Matter for the Cure?,  The University of Michigan, Michigan. Gandhy OH Baron J  Inequality : Its All in the Way You Look at It.  : Sage Publications; 1998. Gordon JB Dewà ¢Ã¢â€š ¬Ã‚ becker   Unresolved Issues in the Rise of American Inequality.  Washington: ; 2007. Kluegal JR Smith ER  Beliefs About Inequality.  Newyork: Aldine De Gruyter; 1986. Neckerman, K. M. Torche, F. (2007).  Inequality: Causes and Consequences.  Newyork: 1Institute for Social and Economic Research and Policy. Rosenthal, S. (2009), Inequality: The Root Source of Sickness in America,dissidentvoice,  Nov 3,. .

Child Personality Types Essay -- Classification Essays Psychology Pers

Child Personality Types Anyone who has spent time with or around children will notice that each one has a special personality all of their own. Children, like adults, have different traits that make up their personalities. Experts have researched this phenomenon in detail and classified children into different categories. Some experts have named more than three categories, but Peter L. Manigone has chosen three that most experts agree with. These categories have been named "flexible," "fearful," and "feisty." Children generally may have similar interests, but the way they interact and deal with these interests displays their personality type. The first personality type is called flexible. This is the most common of the three types. About "40 percent of all children fall into the flexible or easy group" (Mangione). These children usually handle feelings of anger and disappointment by reacting mildly upset. This does not mean that they do not feel mad or disappointed, they just choose to react mildly. These actions mean the flexible child is easy to take care of and be around. According to Mangione, they usually "adapt to new situations and activities quickly, are toilet-trained easily, and are generally cheerful." Flexible children are subtle in their need for attention. Rather than yelling and demanding it, they will slowly and politely let their caregiver know about the need. If they do not get the attention right away, they "seldom make a fuss." They patiently wait, but they still make it known that they need the attention. These children also are easygoing, so routines like feeding and napping are regular (M angione). Flexible children may be referred to as "good as gold" because of their cheerf... ...re most like. Whatever their temperament, children need to be treated according to their individual needs. When these needs are met appropriately the child will be happier, and those around the child will feel better also. Knowing the general personality types and how to react to them will help to make the caregiver's job much easier and aid in the relief of unnecessary stress. Works Cited "Facts About Temperament." Temperamentproject n.d. 25 Oct 2000. Mangione, Peter L. The Different Temperaments of Infants and Toddlers. J. Ronald Lally. Dir. Janet Poole. Media Services Unit, California Department of Education. California Department of Education. Viorst, Judith. "Is Your Child's Personality Set at Birth?" Tennessee Electronic Library. (Nov. 1995) Online. InfoTrac OneFile, A17618832.

Postmodern Literature Essay

â€Å"The Garden of Forking Paths,† by taking the form of a signed statement made by the main character of the story, Dr. Yu Tsun, has a specific instance that reverts back to the past which is the technique of flashback in postmodern literature. That precise instance is when Dr. Tsun reflects on his great ancestor, Ts’ui Pen, and recalls the life of the man. More importantly, the story itself is already a flashback by virtue of its form, a signed statement, which implies that reading the ‘signed statement’ of Dr. Tsun is already a way of flashing back to his life before his death. Apparently, the flashback scene where Dr. Tsun recalls his memory of his great ancestor also indicates a ‘flashback’ within the main ‘flashback,’ which all the more signifies the postmodern character of the short story.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Chinua Achebe’s â€Å"Things Fall Apart† is also a literary work with a postmodern characteristic. This can be observed from the way in which Achebe preferred not to ‘romanticize’ the story of the Nigerians by portraying the history of the Ibo tribe as flourishing while ending when the colonizers came, and is contrasted by the ‘self-destruction’ of the story’s main character, Okokwo. In sum, the downfall of the Ibo tribe has also been brought about by the self-destruction of the society’s hero aside from the harms done by the invading colonizers. Scott Momaday’s The Way to Rainy Mountain is also an example of postmodern literature because readers can hardly identify whether it is the author who is narrating his life experiences or the characters in the story who are revealing their journeys in the so-called Rainy Mountain. Thus, readers may tend to interpret Momaday’s work as a combination of the stories of his life and his people, or readers may tend to interpret the same work as the story of the characters from the eyes of the author or the story of the author from the eyes of the characters.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Lastly, both Primo Levi’s â€Å"Two Flags† and â€Å"Survival in Auschwitz† indicate the blurring of the character and the elements of the story. For instance, the character in â€Å"Two Flags† mentions an â€Å"umpire† in a soccer game when in fact there is no umpire in a soccer game but a referee. Quite oddly, Levi also reveals how the main character in the story died upon seeing the two flags of the nations he loved and hated respectively swaying side-by-side. On the other hand, â€Å"Survival in Auschwitz† has a climax in the opening parts of the story which tells us that the story departs from the conventional placement of the climax in stories. These elements are just some of the notable examples as to why both â€Å"Two Flags† and â€Å"Survival in Auschwitz† are also postmodern works in literature. Works Cited Achebe, Chinua. Things Fall Apart. Anchor, 1994. Levi, Primo. Survival in Auschwitz. New York: Touchstone, 1996. Levi, Primo. â€Å"Two Flags.†Ã‚   The Longman Anthology of World Literature. Ed. David Damorsch. Vol. F. New York: Pearson, 2004. 406-08. Momaday, N. Scott. The Way to Rainy Mountain. New Mexico: University of New Mexico Press, 1976.

Understanding consumer behaviour in business The WritePass Journal

Understanding consumer behaviour in business Understanding consumer behaviour in business INTRODUCTIONCONSUMERSCONSUMER BEHAVIOURBUSINESS SUCCESSCONSUMER SATISFACTIONCONSUMER EMOTIONTHE LINK BETWEEN CONSUMER SATISFACTION AND CONSUMER EMOTIONARGUMENT AGAINSTRECOMMENDATIONCONCLUSIONREFERENCERelated INTRODUCTION The question of how understanding consumer behaviour informs business success is a vital issue. According to Parkinson (1982) with the analysis of 16 British and German machine tool manufacturer and 129 of their customer, the consumer behaviour in Germany determine the business success of the German machine tool industry. This suggests that the study of consumer helps a firm or organisation improve their strategies in order to provide the best services for them.The customers are the major determining factor of a business. They need to be satisfied in order to keep patronising which brings about the growth and development of a business. After all, it is a consumer who decides what a business is. When you understand the behaviour of consumers, you can create products and services that provide the consumers with more value. And then you can market those products and services in ways that the consumers’ understand. The entire idea of reviewing consumer behaviour is to persuade cus tomers’ to purchase. The purpose of this essay is to discuss the connection between consumer behaviour and business success. To achieve this certain factors needs to be considered and they are; the consumer buying process which are problem recognition, information research, evaluation of alternative, final purchase decision and post purchase behaviour. Also, personality, lifestyle, culture, emotions and satisfaction to mention a few needs to be put into consideration because the customers are from different geographical locations with different perspectives. Having considered all this, a business can then build a connection with the consumer which will bring about sales and development which is the aim of all business. This composition will concentrate on how the satisfaction and emotion of the consumers improves the success of a business. The essay argues that the understanding consumer behaviour through satisfaction and emotion informs business success. To understand your consumer; research are made which is the emotional and satisfaction research. The emotional brings about hidden attitudes, motivation and feelings while satisfaction tells us about the future needs and ideas for a new product. Firstly, a definition of terms will be presented; next, examples will be analysed .Then, the arguments against how understanding consumer behaviour informs business success. Understanding of consumer behaviour involves gathering of information from Economics, Marketing, Psychology and sociology. CONSUMERS According to Loudon D.L and Della Bitta A.J, A consumer is anyone who involves in physical activities of evaluating, acquiring, using or disposing of goods and services. A consumer is one who purchases a product or services from a particular organisation or firm. A customer is always defined in terms of a specific product or company. Customers may explain their satisfaction with a product or service in terms of specific aspects such as the product qualities, price, customer service, or a combination of these features. In order words, the consumer needs to be motivated and satisfied with the product or a service for them to patronize which brings about sales and growth between specific aspects of satisfaction and overall satisfaction. CONSUMER BEHAVIOUR Consumer behaviour is useful to distinguish the outcome of a business.   Consumer behaviour teaches companies of all sizes about the consumption patterns of their consumers as well as the internal and external influences that can affect the customers. Consumer behaviour reflects the totality of consumer’s decision with respect to the purchase, consumption and disposition of goods, services, time and ideas over time. Recognise consumer behaviour, you create products and services that provide the consumers with more value. Studying consumer behaviour is to motivate customers to purchase goods and services and to meet consumer emotions. Recognize consumer behaviour and explain the usefulness to better the marketability of an organisation or firm, explain your values, and increase your sales. BUSINESS SUCCESS The business is advised to identify and build a relationship with the customers. Understanding the consumers brings about growth and development. The business success requires the ability to know the weakness and strength. An organisation is advised to work on the strength instead of fixing the weakness. They should be able to adapt to all condition in order words tackle all problems as they come. In Conclusion, the organisations to meet the demand of their customers, they are advised to be productive which can be achieved through technology, automation, outsourcing and improving business sources. Having done all the above-mentioned, there will be an increase in purchase which helps in the success of the business. CONSUMER SATISFACTION Customer satisfaction has received considerable attention in the marketing literature and practice in recent years (Oliver, Westbrook and Oliver, Price et al).The cooperating with customers serves as a strategy in order to gain access to getting information on their needs and wants. Customer satisfaction can be described as a thinking process where customers consider whether their products, services and process needs are considered. Consumer satisfaction is defined as a post-consumption evaluation that a chosen alternative at least meets or exceed the expectations. According to Anderson, Satisfaction is a generally evaluation of performance based on all prior experiences with a firm. Customer satisfaction surveys can generate valuable information that enables an organisation to compare performance in different time period.Satisfaction measurement can make customers more satisfied as they receive position attention that they feel they are listened to. In order words, attention is given to customer satisfaction as a corporate goal.Szymanski,Spiro and Weitz suggests that The business plays a vital role in diagnosing and addressing customers’ needs and in sharpening the overall evaluation of the way in which the discrete exchange level. Hegebarth similarly argued that if contact centre capture and analyse customer interactions and share them throughout the organisation, as enormous opportunity exists in understanding customer needs and expectation, identifying opportunities and proactively addressing improvement areas. Aderson and Sullivan suggest that customers’ satisfaction is the overall or global judgement regarding the extent to which products and services performance match expectations. When a business has a close contact with the consumers, this influences the customers experience and creates a relationship satisfaction because consumer related information can only be obtained from consumers themselves. According to Beatty et al Customer-oriented business with customer understanding, proper customer care with trustworthy behaviour and reliable personal service are liable to building long term relationship with the customers. Winsted,Price et al recommend the important dimension of business that helps consumers perspective. They are mutual understanding, authenticity, extra attention, competence and meeting minimum standards of the consumers. With this, positive association between social regard and customer satisfaction are expected. Furthermore, several actions which are closely related to social regard increases customer satisfaction. According to Gremler and Gwinner (2000) an enjoyable interaction and personal connection on satisfaction with the company yield an encouraging outcome. The former variables included aspects such as â€Å"this employee relates well to me† or â€Å"this person has taken a personal interest in me†. Similarly, Van Dolen et al. (2002) found a positive effect of the â€Å"social competence† perceived by the customer on the customer’s encounter satisfaction, where social competence included aspects such as â€Å"the employee pays special attention to me†. On the other hand, recent results from Butcher et al. (2003) suggest a positive relationship between social regard and service satisfaction. Based on previous findings and taking into account that in a service context employees’ actions are an important driver of customer satisfaction (e.g., Price et al., 1995; Winsted, 1997; Van Dolen et al., 2002;Maxham and Netemeywer, 2003).The interaction with consumers as regards satisfaction has an impact on the business because working on the information increases organizational effec tiveness and also performance. With reference to Cisco,they used three types of data for customer satisfaction practice which were The Annual customers Satisfaction Survey Interviews with the targeted customer segments coupled with the internal brainstorming sessions. Records of individual transaction data. The survey indicated a broad problem, the detailed interviews showed the problem in detail and the transactional data indicates whether actions have achieved desired outcome. The brainstorming session help to identify the new opportunities. This has not only lead to customer loyalty but also profitability. CONSUMER EMOTION Customers attitude reveal the softer code of the business. Much of customers attitude about a brand are based on emotional connection they have formed with the company. Winkielman and Berridge (2004) argues that emotions, even if genuinely unconscious, may drive behaviour and reactions.Consumer use emotion in making good decision and to take effective action.Emotions play a highly motivating role in consumer behaviour. Emotions give us deeper understanding of the experimental aspects of consumption and are associated with the degree of consumer satisfaction by a strongly influential relationship.Consumers are typically and highly emotional about some brands and products while others are incompletely attached and indifferent about others.Consumers emotional connections have a specific and fairly simple structure regardless of the nature of the particular emotions involved. Bagozzi et al (1999) define emotions as mental states of readiness that arises from cognitive appraisals of events or one’s own thought.Furthermore Oliver (1997) suggests that emotion coexist with various thinking judgement which produces satisfaction and is important in understanding consumers consumption experiences. Emotion tends to have an influence on quality perception and customer behaviour (Liljander and Strandvik,1997).Positive emotions leads to positive word-of-mouth behaviour,while negative emotions may result to complaining behaviour.Customers respond to an event in certain ways in order to maintain positive emotion and to avoid negative emotions(Stauss and Neuhaus).An emotional reaction is part of the favourable experience (Cronin 2003,Sherry 1998).Oliver (1997) claims that the role of emotions is gaining attention as a central element in service quality management. Consumer emotion such as pleasure and sorrow are simple, primitive motivations in the consumer situ ation, and they are also critical factors in our choice of products and services. Consumer emotion shows that customer’s feelings of enjoyment serves as the best predictor of customers’ loyalty, while feelings of happiness serve as the best predictor of relationship quality. The business plays an important role in the delivery of service quality as well as the formation of the satisfaction. People remember emotional experience better than most other   element of a brand experience. However, satisfaction influences the customers behavioural responses in form of customer loyalty, word -of ­-mouth, or switching behaviour. Oliver suggests that the role of emotion is to gain attention as a central element in service quality management.Consumer begin to form a strong emotional bond with an organisation after they experience multiple episode of helpful and enjoyable service.As customers become more confident in their relationship with companies,additional helpful experiences stimulate even stronger and more enduring emotional attachment toward the company.Furthermore,emotional connections are not only the province of certain ‘emotional’ categories or brands.Consumers are emotional about checking accounts and discount merchandise,not just about soft drinks and expensive fountain pens.Bank of America and Wal-Mart create emotional connections just as surely as Jeblue and Ipod.They do it in different ways depending on the people than the product but the result is the same. In conclusion, customers use emotion to make good decision and act effectively. THE LINK BETWEEN CONSUMER SATISFACTION AND CONSUMER EMOTION Emotions may be classified as a core component of satisfaction, since there is a positive relationship between customer satisfaction and brand loyalty,and customer satisfaction incorporates cognitive and emotional component because emotion influence behaviour,therefore positive emotions would increase the emotional satisfaction of clients with any service industry.Decision making process of customers is also affected by emotions, as positive would result in a positive attitude or behaviour towards a brand.The emotional satisfaction of the consumers can be increased by providing unique services to the consumers. Jacoby and Chestnut (1987) suggests that Services or products provided by an organisation must be unique in order to meet the satisfaction of the consumers. Bagozzi (1999)found that when customers are provided with unique products or services to meet their needs they show greater willingness to pay more in the future due to the positive emotions they have with the brand. When a high quality of service is rendered to customers, they are comfortable and therefore customers who are emotionally satisfied are likely to recommend the services to others Hui (2007).Satisfying the psychological needs of the customers,their promotes positive attitude towards the organisation while the emotional satisfaction leads to an increase in customers appreciation towards the firm.Consumer satisfaction and emotion encourages the consumers to be loyal to the firms with respect to goods or services provided.The business needs to be responsive to the consumers needs and wants which makes them happy.Understanding the consumer is vital in order to provide better,faster and more services.The determinant of getting customers involved so as to enhance their awareness, exception and assurance through active participation has been a common policy to obtain reasonable level of quality of and satisfaction with the organisation. With reference to global competition advance in technology has improved what create a standard level of service. Volvo started with a companywide education programme to boost customer satisfaction awareness. The company combined qualitative research on customer motivation with customer satisfaction research. It also organises direct customer contact by production and design teams meeting with the customers and the senior managers visiting dealers and the consumers regularly. Besides, Volvo does additional qualitative customer research to track consumers shifting perceptions about key product attributes. ARGUMENT AGAINST Consumer behaviour measurement has both benefits and limitations. This part of the essay will describe the limitations of consumer satisfaction and consumer behaviour which simply means the negative emotions and dissatisfaction. This is linked the opposite decision of the consumers to leave or discontinue with a particular firm or organisation. This may result to complaining behaviour from the consumers. According to Andreasen(1999) suggest that negative consumer behaviour caused by the business results in consumer exit which creates a state of tension that affects the success of the business. It affects several desirable outcomes like customer loyalty,word of mouth promotion and purchases(Fornell,Oliver and Swan) Mihelis et al argues that customers satisfaction is a dynamic parameter of business organisation and is affected by the changes in customer’s preference and expectations.Poor treatment towards the customers leads to lack of satisfaction will leads the customer to other organisation where they will be satisfied.This could lead to image tarnish when the customers complain to friends and partners.Concentration of business on solving financial issues makes them neglect their customers. This causes negative impact on a brand   which makes the customers seek for better services from other organisations.If firms fail to develop strategies for managing consumer reaction,they face alienating and losing customer.Customers often only contact customer service or help line when something has gone wrong or they need problem solved, when such happens they are already in negative mood. This negative mood tends to fuel the negative perception of dealing with organisation’s customer se rvice personnel and reduce the customer’s zone of tolerance. It is therefore important for organisations to be willing to listen to the consumers and show understanding with empathy to customers’ predicament rather than leaving them unattended to. However, analysis seems to imply that emotions are brands that either inspire or does not, sports cars and perfumes are emotional while office supplies and households are not. The company faces major problem when it seeks to understand how the customers connect with the brands emotionally because emotions are treated as what can be sensed but not measured scientifically. When measures emotions are proposed, they are complex and difficult to administer. They organisations rely on strategies that are not always easy to replicate, like nonverbal photo sorts or deep psychological projective probing. In addition, while these measures may correlate with consumers stated intention, they may fail to provide sort of evidence that is d emanded in the boardroom.The problem of lengthy and complex questionnaire which are time consuming and difficult to develop consist of complex data which may be useful in improving quality shortfall but rarely shed light on customers expectation and delights.The consumers have problem understanding the questionnaire and therefore hard to interpret. RECOMMENDATION To ensure that all customers are satisfied,the service provider should avoid biasness,prejudice or discrimination against some customers.Developing a genuine desire and passion to serve others with skills and knowledge to serve their customers excellently.The business should engage in collection of customers opinion on services they render.The personnel dealing directly with the customers improves their satisfaction ,training and seminar should be conducted so that the best quality of service is delivered.High quality of services leads to customer satisfaction.The immediate response to customers complain increases emotional satisfaction as assurance that problems are solved on time which helps them retain their customers which increases loyalty(Hofstede 1994).According to Patterson (1999) customers express brand association through behaviour.Brand associations are represented as emotional impression in the memory such that customers are emotionally satisfied by services received whic h gives no room   considering an alternative. Supphellen suggests emotional brand association increases brand loyalty by becoming the dominating determinant of choices.Retaining customers is cheaper compared to attracting new ones.A business usually puts emphasis on the relationship between the consumers perceptions about the quality of the service they receive.Information of data from consumers promotes the improvement of services which inturn increase brand loyalty.Customer loyalty to a certain brand varies in industries and markets(Quelch and Harding,1996).The relationship between a customer and the brand determines the loyalty of the customer to brand(Bluestein 2003). Personalization, friendliness ,flexibility ,efforts and respect helps organisation increase their brand loyalty so as to have long-term relationship with them. CONCLUSION It is a challenge for the organisations to ensure that clients are provided with the best quality services. This promotes the psychological, physical and emotional satisfaction of the clients. All customers’ aim at getting value for their money when they purchase a product or on service rendered. Research established the relationship between consumer emotion and consumer satisfaction in organisation show that high levels of satisfaction increases brand loyalty. Consumers are faced with an array of product selection and competition is fierce among companies. This is why your understanding of consumer behaviour is vital to the success of your business. When you understand your consumer better than the competition you have a greater chance of winning their business. Understanding of life satisfaction including the emotional aspects and their relationship to consumption should enable a business to target consumer in a more meaningful way.Companies that have created successful emot ional connection with their customers benefit in cash flow, make profit and improve market share. Emotional connection can be measured, enhanced and managed. The investigation into how customer survey should take account of emotional satisfaction of customers in order to have a better understanding of how to monitor and improve upon the psychological and emotional aspects providing a quality service in any organisation. REFERENCE Consumer Behavior: The Basics Customer satisfaction: review of literature and application to the product-service systems;Final report to the Society for Non-Traditional Technology, Japan (Oksana Mont,Andrius Plepys) imperative

2pacs Greatness Essays

2pacs Greatness Essays 2pacs Greatness Essay 2pacs Greatness Essay The Don of Rap People often complain about how obnoxious hip/hop and rap are. However, those same people that claim these things have not heard the beauty or rawness of what rap truly stems from, emotion. Tupac Amaru Shakur brings an emotion in his music and through that emotion he brings a heavy influence to the listener; everything from his deep, distinct vocals to his poetic words, not to mention his monumental beats and memorable music. Thus making Tupac Shakur the best rapper to have ever lived. However not everyone believes this. Some people believe that rappers such as The Notorious B. I. G. and Eminem have qualified themselves as the best of all time. Some even believe that Tupac is not the best because he has a limited amount of music because of his death in 1996, preventing production of his music. There are also those who think that Tupac flip flops too much from east coast to west coast and his glorification of violence and abuse of women. The fact of the matter is that what Tupac said and rapped about had â€Å"thug-life† as a basis for rap a career; however, someone would have to listen to his music to see that there was more than violence but rather love. In regards to another rapper being better than Tupac, one would have to look at arguably his closest competition. The Notorious B. I. G and Eminem are arguably the closest. There is a list of things that make a rapper great. That list consists of combining lyrical genius with an emotional voice, and whether or not they can collaborate those two things with memorable music. There is also something else that needs to be brought to the table when labeling whether a rapper is great or not and that is when there is a dominant, unique quality, something special that can set her or him apart from the rest of the field. In Tupac’s case it was his ability to write Shakespearean-like poetry. In Tupac’s compilation of poetry in The Rose That Grew From Concrete, in a poem called â€Å"In the Event of My Demise†, he clearly let’s the reader know what he stands for, â€Å"In the event of my demise when my heart can beat no more I hope I die for a principle or a belief that I had lived for†¦Ã¢â‚¬ (p. 150). Furthermore in an interview on May 8, 2008 with Emmy winner Thom Sharp, who is currently my music teacher at CSUF, when asked how he would describe Tupac’s music, he said, â€Å"It is simply talented poetry. This is that emotion which he is capable of triggering in the reader or listener. He is essentially saying that whatever purpose he had lived for he hopes he brings with him in death because in his eyes that is a logical death and that his life had meaning and brought meaning to others. The question now is simply, â€Å"does Tupac accomplish these things? à ¢â‚¬  Yes he does and it stems from the life that he lead and what he went through. The life Tupac lead also set him apart from the other ‘thugs’ that surrounded him. Tupac is the only rapper who makes the listener feel like they are in the situation that he is portraying, whatever that may be. Emmit Price, an ethnomusicologist of Northeastern University asserted in the Harvard Gazette on April 17, 2003 , â€Å"Tupac as a prolific artist driven by a terrible sense of urgency who struggled to unify mind, body, and spirit. † Price commented further, â€Å"He was also very similar to the rest of us-a work in progress. † Price is essentially saying that Tupac is on our level and wants us to feel that personal connection through the unification that he struggles with. This is an interesting statement and holds truth but more than that it is an important aspect as to why he is the best ever. Even though listeners are not on Tupac’s level in a literal sense, they are mentally. He gets personal with the listener and that is something that his fans thrive off of, that personal relationship that the listener feels with Tupac. To those that believe that Tupac has a limited amount of music they are surely mistaken and simply uninformed. Ever since Tupac’s death in 1996, Afeni Shakur decided to do something about her son’s talent. According to 2paclegacy. com, â€Å"Afeni Shakur founded Amaru Entertainment/Records in 1997 as a way to legitimately release the huge catalog of unreleased work he completed before his physical passing. Of all of Tupac’s discography six out of his twelve albums were posthumous, meaning they came after his death. This is in large part because of his mother starting Amaru Entertainment/Records, but maybe more than that the fans that he has gained even after his death. After all he was the perfect example of death being anot her part of life. To prove wrong all those people who say he doesn’t have enough music, he is listed in the Guinness Book of Records 2003, â€Å"as the best-selling rap artist†. It also says, â€Å"US rap legend 2Pac has certified US album sales of 33. million up to the end of 2001, and has had more hits after his death (at the age of 25 in September 1996) than he amassed when he was alive. † (p. 188). Those staggering numbers should quiet anyone that says he does not have enough music because apparently the people of the world can not get enough of him, before and after death. To illustrate further his role and importance in ‘gangsta’ rap, in a recent survey on the campus of California State University, Fullerton and at the Block of Orange, 68% of all respondents when asked who there favorite gangsta rapper was, if they had to choose would be Tupac Shakur. This just proves that his music and spirit live on to this day through his always growing fan base. In regards to Tupac flip flopping too much from east coast to west coast and not being true to his â€Å"hoods†, this is what makes his greatness shine. The funny thing is that he does not disrespect other hoods, rather recognizes them and feels for their everyday struggles. He makes this evident in a song called â€Å"My Block (Remix)† off his album â€Å"Stay True†, â€Å"to all my blocks out there†¦Baltimore, The Jungle( in Marina City), Los Angeles, yeah that’s my block too. That is an important aspect to being a gangsta rapper in earning respect from everyone around him or her. That is how they build their reputation and gain their fans and with that one can and would see the haters fade away. That was his innate ability to just bring people of all types of backgrounds together. That is a talent and something that was all started from Tupac. When referring about his violence and abuse of women in his lyrics, one has to take a step back and put things in perspective. In the Harvard Gazette on April 17, 2003, from the academic symposium entitled, â€Å"All Eyes on Me: Tupac Shakur and the Search for the Modern Folk Hero†, and the article by Ken Gewertz, a member of that audience that day asked a panelist about the issue of violence and abuse of women in his lyrics and Mark Anthony Neal of the State University of New York, Albany replied with, â€Å"Well he’s (Tupac) a walking contradiction, but because of that, he makes the process of being an intellectual accessible to ordinary people. This is a very valid point and just goes to prove the point of why he is the best. He shows he is the best because he wanted and wants even in death for his music to be for everyone and anyone; from the man on the corner working for a dime, or the business man in L. A. sitting at his desk working on his next big engineering project. It is for those people, it is for all of the people in this world. Tupac’s experience is also something that made him the best; the word experience meaning life of the streets and the struggles and pain that he had to go through to be the best. All the fame that he gained through rap all came with a price. What other rapper or even person can say that they were arrested a dozen times in the same year, served a prison sentence in the same year and released a multi platinum record while serving that prison sentence in the same year. Here is the answer: no one! Tupac was a leader and had many followers. Although he is known for that mentality of being ‘solo’ and ‘him against the world’, but what does one expect from an individual who came from a household with a mom as a crack addict and no father? He took it upon himself to make something of him self. And in this world and in this time of age there can be no better role model, no greater rapper, than someone who rose up against so many adversities when it is so easy to just quit. From the police to the fame, it seemed as if he couldn’t be left alone. His yearning to be left alone is what ultimately led to his death. With his death also came a void for someone to fill in the rap industry, to take the torch and carry it. However, there has been a struggle for that leader/icon of rap to be produced since Tupac’s death in 1996. It is almost like he is still carrying that torch with him still on his back. He is still the icon and is still the greatest and most influential rapper of all time.