Tourism marketing plan Essay Example | Topics and Well Written Essays - 1000 words

Tourism marketing plan - Essay ExampleThere are rough extremely essential services marketing strategy that Adventure out Australia can implement to maximise its income in its business. The essay below provides several service marketing mix strategies that the company can utilise to maximize its profit (Adventure out Australia website). Products For a company to be successful in a free-enterprise(a) market, it ought to have competition advantages over its competitors. Their products should be of high quality and attractive to potential customers. It must too provide variety of quality products to its customers (Borden 2005). Adventure outdoors Australia has created a variety of quality products. Some of the primary(prenominal) service products the tourist company offers to their customers include rock climbing, abseiling, outdoor and education adventures group games, and trekking. The Adventure outside Australia Company has a good reputation for producing quality services to t heir customers. Its supremacy in the tourist field in Australia in 1990s was due to its quality service products. To be in a mail to compete in the dynamic market, Adventure outside Australia Company should undertake frequent market inspect to identify the customers needs. The company survey should focus on local and international markets. The company should also utilize good relationship between the local owners and the company to comprehend the requirements of the customers. On the other hand, due to the issuing of many companies which have copied their products, the company has to advance the quality of their products. The company should also consider opening cutting market in new geographical areas. To have the competition advantages in the market, Adventure out Australia need to come up and introduce new quality products in the market. It also needs to focus on the performance of their products and how best to improve the quality of its services. People The use of appropr iate staffing is exceptionally indispensable ingredients in service delivery. The services offered by the company depend on the company employees. As a issuance of this, employees in a company have the ability to either make or break a company. For a company to have competition advantage in the market, it must demonstrate that its staffs are give out than other competitors staffs (Kotler, 2000). Over the years, Adventure out Australia Company has emerged victorious in offering quality development to its employees. They have quality facilitators and staffs who offer quality services to customers. Adventure out Australia should therefore work toward upward(a) the quality of their employees to meet the modern international market demands. Frequent seminars and training programs is extremely relevant in ensuring employees advancements in their services delivery to customers. To have advantages in the market, the company has the responsibility of maintaining the quality of their empl oyees by mentoring and motive them. Outstanding performers need to be recognized and rewarded. This initiative exit motivate employees toward astir(p) their service delivery. On the other hand, promotion, remuneration, and recruitment should be on merit bases. Adequate staffing is also relevant in improving the quality of the services offered by the company employees to the company customers. Having quality people in the company will in this case place the adventure out Australia at a better position in the market competition. Physical Evidence